LAF Brand products are "Convenience in Disguise."

LAF Brand is the clothing and accessories division of Kid Convenience, Inc. LAF is short for "Lil Angel Face". LAF Brand is based in the City of Chula Vista in beautiful San Diego, CA. It was founded in 2006 by Juls Nguyen, who was inspired by her children, like many other "mom-preneurs". Discovering a need for non-exsistant products, Juls was frustrated with the inability of not having convenient, stylish and functional products to make parenting a little bit easier. That was the birth of her inner-inventor.

LAF, the birth of the name.... Juls was blessed on Christmas Eve 2003 when she became a mom for the first-time. She and husband Thomas nick-named their first born son "Angel Face" and calls him that frequently. In 2006, Juls gave birth to her second baby. They called him "Lil Angel Face". That is the birth of "LAF." Blessed by so many laughs, LAF was undeniably the perfect brand name.

LAF Brand is committed to bringing laughs to families and children. That is why a percentage of every online sale will be donated to The Smile Train. The Smile Train uses 100% of their donations to provide cleft lip and palette surgery for children in poor nations. Without this surgery, most of these children cannot eat or speak properly and some are not even admitted into school. Together we can help give these children hope, give them a "lil angel face" and help them LAF!

LAF products are designed with convenience, function and style in mind. New products are being designed, made, improved and tested regularly, so keep checking back for new products. We would love to hear your input. Please email us with your comments. We hope you enjoy our products!

"Every good gift and every perfect gift is from above, coming down from the Father of lights...."
- James 1:17